Clarity comes from looking closer.
We help organizations look beyond information to understand the patterns, perspectives, and opportunities shaping their next decisions.
WHO WE ARE
Senior expertise focused on the decisions that matter.
Plain Sight works with organizations that need more than information. They need understanding.
We bring together research, customer knowledge, market signals, and business context to uncover what is important and where attention should go next.
Our approach combines research discipline with strategic perspective — helping organizations move from scattered information to clearer direction.
THE PERSON BEHIND PLAIN SIGHT
I didn’t start Plain Sight because
I wanted to start a consulting firm.
I started it because, after nearly 20 years in insights, strategy, and business decision-making, I became very clear about the kind of work I wanted to keep doing - and the kind I didn't.
I've spent my career inside companies where the work was tied to real business decisions, and where getting to the right answer mattered.
With experience across research, insights, and strategy, I bring a perspective that connects human behavior, business context, and meaningful decisions.
The part of the work I loved most was never the methodology.
Over time, I realized
It was the moment when something clicked.
When the pieces finally connected and the problem became easier to see.
When a pattern that had been sitting there all along became obvious.
When a team could stop debating what they thought was happening and finally see what was actually happening.
Real experience. Real decisions.
At STARZ, work I led helped validate the opportunity behind P-Valley and contributed to the decision to move the series forward
At Eventbrite, I worked not just on individual projects, but on how insights and strategic thinking could better support the business as a whole.
Across Paramount, Discovery, AMC, Comscore, and other roles, the work looked different, but the responsibility was often the same.
Take something complex, make sense of it, and help the business move with more confidence.
I wanted to create the kind of firm I would have wanted to hire.
Sometimes a company asks for another study when the answer is already sitting in front of them.
Sometimes what looks like a marketing problem is actually a positioning problem. A brand question may turn out to be an audience question. An audience question may actually be about the product.
And sometimes an outside partner can technically deliver exactly what was requested while still missing what the business actually needs.
Plain Sight was built around that difference.
WHY I APPROACH THE WORK THIS WAY
First, understand the problem. Then figure out what it requires.
When I take on a project, I want to understand the full picture - what the business is trying to change, what has already been tried, what people inside the organization believe, where the disagreement is, and what decision is waiting on the other side of the work.
Not what is easiest to sell. Not what fits neatly into a predetermined process.
What the problem requires.
WHAT IT FEELS LIKE TO WORK WITH ME
I want clients to feel that I am in it with them.
I bring senior expertise, a collaborative mindset, and a genuine investment in your outcomes.
Here's what you can expect when we work together.
01
Thinking beyond the Meeting.
I am thinking about the problem when I am not in the room.
02
Going further when necessary.
I am willing to keep digging when the obvious answer is not good enough.
03
Asking the harder question.
I will tell you when I think you are asking the wrong question.
04
Caring About What’s Next
I care about what happens after the recommendation — not just how we get there.
WHY THE NAME PLAIN SIGHT
The answer is often not hidden.
The pieces may already exist in customer behavior, the market, the numbers, the brand, the competitive landscape, internal conversations, or a contradiction nobody has stopped long enough to examine.
The challenge is seeing what matters.
Connecting what has not been connected.
Understanding what the business is really telling you.
Turning that understanding into something you can act on.
WHY THIS WORK STILL MATTERS
Nearly 20 years later, this is still the work that excites me.
I still love getting underneath a problem that does not make sense yet.
I still love the moment when one piece changes how you see everything else.
I still care about the quality of the thinking, not just the polish of the deliverable.
And I still want to know that the work mattered after the meeting ended.
“ I do not want Plain Sight to be the firm a client hires once for a project and forgets about. I want us to earn enough trust that when the next important question comes up, we are the call they make. ”
HOW WE WORK
A different way of working.
We get close to the business, challenge assumptions when needed, and stay focused on what happens after the recommendation.
Questions, Answered
